He spent the money earned in his fruit juice business in other speculation and became a great trader. Not only in speculation, he also invested in gold loan(Pawn Brokers) business in 1982 in kasukadai bazaar at Tuticorin. During that time his three sons P.Vinayaga Moorthy,P.Muruganantham and P.Selvaraj helped their father in his business. Pawn Broking business gained popularity among people. He and his sons gathered experience and knowledge about gold and gold jewellery.
In 1991, P.Muruganantham and P.Selvaraj sons of the founder completed their college studies and started the jewellery business in a small manner in the name of Annai Jewellers, while commencing their business their investment was not heavy but their father’s goodwill supported their business in such a way they developed and take forwarded their business in a short period. Thereby honesty and quality started growing with them.
Founder Shri.C.Paulraj Nadar not only had interested in trading but also involved himself in voluntary social services like Medical Assistance, Education, Marriages and vital services to the aged and physically challenged where also enhanced by him. Because of his social work he was known as FATHER OF SOCIETY. By his nature he was lovingly called by in and around Tuticorin people as “AYYA” (Father).
Our founder (father) started a small business from zero level to certain stage, from that stage our present directors PVM, PM and PS take forward the business through their tired less task, sacrifices, acumen and taken correct decisions at right times. They always put their endeavours and all out efforts to excel in every walk of their life.
One who strictly adhered with their parental advice sincerely, they will become the achievers and winners in their whole life. Our founder very often says:
Until today, his sons have been the preserved vestiges of him by respecting their mother and father. They are following their father’s advice in improving their business through honesty and hard work. Before three decades people were used to buy inferior quality of gold jewels with ignorance and got deceived. To eschew this Govt. Of India announces the plan of HallMark for gold jewels. We Annai Jewellers, were the first to bring Hall Mark in southern states in India. Moreover, we introduced Hall Mark for Silver plan in South Tamilnadu for the first time. Due to their honesty in business, the small shop started by them was extended as four storeyed grand building on 02.11.2008 near old bus stand, Tuticorin. The opening ceremony held most significantly. The people who came to the opening ceremony spoke proudly about their hard work, their popularity among the people and their fathers (Founder’s) blessing bestowed upon them. Above all, all the things were kept in order and well, and Annai Jewellers became the only company to be with heart of the customers.
The opening ceremony held most significantly. The people who came to the opening ceremony spoke proudly about their hard work, their popularity among the people and their fathers (Founder’s) blessing bestowed upon them. Above all, all the things were kept in order and well, and Annai Jewellers became the only company to be with heart of the customers. With the people support, we could find out whole Tamilnadu district people are utilizing our services, especially Kovilpatti people are much interested hence we have opened an additional first branch at Kovilpatti in 02.03.2014 near old bus stand.
Then we have spread over our wings to nearby district (Virudhunager District) a grand show room at Rajapalayam on 03.09. 2017.We feel pleasure in introducing the grand opening of eight saving centres at Vilathikulam, Pudukottai ,Sivakasi, Puthiamputhur, Sayalkudi, Srivaikundam, Eral and Tiruchendur. These saving centres are boon to the people which help our people to increase their savings habit to their better future. Specially town trodden people with our savings scheme they became parsimonious families, by which they can meet their daughter’s marriage expenses in better manner.
Like a feather in our cap we, Annai Jewellers opened a Corporate Office separately to have the control on their three show rooms Gold Loan Shop and eight saving centres. Our motto is to maintain the spirit of honesty in business, introducing varieties of NEVER EVER SEEN Jewellery models and to do the best Customer Service to our southern part of Tamilnadu people and to be in SECOND to NONE in our near future.
Mr. P. Vinayaga moorthy( Managing Partner )
Mr. P. Muruganantham( Managing Partner )
Mr. P. Selvaraj( Managing Partner )