Our Story
Four Generations.
One Legacy.
From a humble pawn-broking shop in Tuticorin to one of Tamil Nadu's most trusted jewellers.
Since 1982
The Beginning
C. Paulraj Nadar
Founder
“ One who strictly adheres with parental advice will certainly become great achievers and winners all through their lives. ”
Born into a middle-class family, C. Paulraj Nadar started with a small fruit shop that grew into a beloved juice bar (Pazharasam). His hard work and honesty earned him a reputation that spanned the district. In 1982, he ventured into pawn broking at Kasukadai Bazaar, laying the cornerstone of what would become Annai Jewellers.
His three sons — Vinayaga Moorthy, Muruganatham and Selvaraj — stood by him, learning the trade and preserving his values. Today, they carry forward his vision with the same honesty and dedication.
Our Guiding Principles
Three Pillars of Trust
Trust Worthy Trade
வணிகத்தில் நேர்மை
Exquisite Designs
வடிவமைப்பில் நேர்த்தி
Warm Reception
வரவேற்பில் நேசம்
Our Journey
Key Milestones
First Showroom — Tuticorin
On 2nd November 2008, Annai Jewellers opened its first grand four-storeyed showroom near the old bus stand in Tuticorin. The opening ceremony was a grand affair that became the talk of the town. This milestone marked the transition from pawn broking to a full-fledged jewellery business, bringing hallmarked gold and silver to the people of southern Tamil Nadu for the first time.
Kovilpatti & Saving Centres
The overwhelming response from customers in Kovilpatti led to a second grand showroom on 2nd March 2014 near the old bus stand. The support was so immense that it spurred the opening of ten saving centres across Pudukottai, Puthiamputhur, Vilathikulam, Sayalgudi, Sivakasi, Srivaigundam, Eral, Sivagiri, Tiruchendur, and Keela Eral. These saving centres became a boon for the community, helping families save gold and fund life events.
Rajapalayam Showroom
A grand showroom at Rajapalayam in Virudhunagar District was opened on 3rd September 2017, extending the Annai Jewellers legacy into western Tamil Nadu. A corporate office was later established on 13th July 2018 to manage the growing family of three showrooms and multiple saving centres, ensuring streamlined operations and consistent customer service across all locations.
Chennai — Pallikkaranai
Annai Jewellers expanded into the capital city with a stunning modern showroom at Pallikkaranai, Chennai, inaugurated on 21st June 2024. The showroom features a striking glass-walled exterior with golden accents, high ceilings with sparkling chandeliers, and beautifully lit displays across multiple floors dedicated to diamonds, gold, platinum, and gemstones. Luxurious seating areas and private viewing rooms offer a truly personalised shopping experience.
Tenkasi Showroom
The newest feather in the cap was added on 20th October 2024 with a grand showroom in Tenkasi. This latest launch marks yet another chapter in the Annai Jewellers journey of over a century, driven by the motto of honesty in business, elegance in design, and affection in service. Today, the legacy of C. Paulraj Nadar lives on through his sons, who continue to uphold the values of hard work, integrity, and respect for every customer.
Thiruchendur Showroom
The journey of Annai Jewellers reached another significant milestone on 14th December 2025 with the grand inauguration of its prestigious showroom in Thiruchendur. This landmark expansion reflects over a century of unwavering commitment to trust, exceptional craftsmanship, and heartfelt customer service. Rooted in the timeless values established by C. Paulraj Nadar, the legacy continues to flourish under the dedicated leadership of his sons, who remain committed to delivering purity, elegance, and an unparalleled jewellery shopping experience to every customer. The Thiruchendur showroom stands as a proud symbol of Annai Jewellers' continued growth, bringing exquisite collections and trusted service closer to the people of the region while carrying forward a heritage built on honesty, quality, and enduring relationships.
Where to Find Us
Our Showrooms
Tuticorin
Near Old Bus Stand
Our very first showroom, opened with great pomp and ceremony.
Kovilpatti
Near Old Bus Stand
The overwhelming response led to 10 saving centres across the state.
Rajapalayam
Virudhunagar District
A grand showroom serving the western region of Tamil Nadu.
Chennai
Pallikkaranai
A stunning modern showroom with glass-walled exterior and golden accents.
Tenkasi
Tenkasi
Bringing trusted jewellery and exceptional service to Tenkasi.
Thiruchendur
Near Bus Stand, G.H. Opp
Expanding our legacy with a new showroom in Thiruchendur.
Across Tamil Nadu
Saving Centres
Ten saving centres helping people save gold and make their dreams come true.
Why Choose Us
Trusted Since 1982
- Transparent Pricing
- BIS Hallmarked Jewellery
- Certified Diamonds
- Four Generations of Trust
- Ethical Business Practices
- Dedicated Customer Service
Leadership
Meet Our Directors
P. Vinayaga Moorthy
Managing Director
P. Muruganantham
Managing Director
P. Selvaraj
Managing Director
Become Part of Our Story
Explore handcrafted jewellery, hallmarked purity, and timeless designs — crafted with care across four generations.